Alan Paine Knitwear
In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming. He taught himself to knit as a hobby, but soon this grew into a thriving knitwear business. He developed some of the very first cable-knit sweaters ever produced, selling these to local cricket clubs.
The business grew and grew and in 2009 Alan Paine launched its now well-known Country Wear Collection.